A rendez-vous with wine and friends

What is the best way to enjoy good wine? Together with other people! This is how the name of the Munich wine bar z’wein was born: it’s a mixed word combining the German words “z’sammen” (together) and “Wein” (wine).

The design concept follows the same principle to provide the bar with a striking logo and corporate identity: Forming the visual counterpart to the play on words, The Z of “z’sammen” is merged with a wine glass. This results in a pattern reminiscent of corkscrews. Overall, the design is strong and expressive, resisting the obvious temptation of a typical wine baroque style.

Corporate Identity
Concept, print design, digital design