What is the best way to enjoy good wine? Together with other people! This is how the name of the Munich wine bar z’wein was born: it’s a mixed word combining the German words “z’sammen” (together) and “Wein” (wine).
The design concept follows the same principle to provide the bar with a striking logo and corporate identity: Forming the visual counterpart to the play on words, The Z of “z’sammen” is merged with a wine glass. This results in a pattern reminiscent of corkscrews. Overall, the design is strong and expressive, resisting the obvious temptation of a typical wine baroque style.