The carefully curated portfolio offered by this online boutique for high-quality natural cosmetics focuses on brands that take responsibility for animal-free, environmentally friendly and sustainable production and the development of innovative and effective natural cosmetics.
The new company’s corporate image was developed by using the elements “beauty” – the basic motif of the beauty industry – and “love” – for the environment and for yourself. The logo is based on the double B of the brand name and, depending on the viewing angle, it takes the form of hearts, leafs or lips. Because it can be mirrored in the middle and the two parts of the name are the same length, it takes up the aspect of symmetry as the foundation of attractiveness.
